I run the systems I teach.
I turn AI strategy into systems people can actually use.
I’m Fer Patel, an AI operator and coach. Three things I know from the inside. AI, where I ship products like Callibre and Super Ledger AI and lead AI strategy for a SaaS company. HighLevel, where I founded and sold GHL Experts and then worked inside the platform as a director. And Votel, where I run All Things Votel, the independent guide for agencies weighing the move, and built MoveOver to carry HighLevel assets across.
Two of those AI deployments are live right now: an enterprise platform running across franchise locations nationwide for national automotive-service and fitness brands, and the AI transformation of a US-owned contact-center operation that serves Fortune 500 brands, moving it from a legacy, people-heavy model to AI-assisted agents, automated quality assurance and a lower cost to serve.
My background spans SaaS and FinTech, including co-founding PaymentRails, now Trolley. Building financial infrastructure shaped how I approach reliability, architecture, and the realities of running software in a business.
I founded GHL Experts, grew it to serve more than 4,000 agencies, and led it through an acquisition. My work as Director of Special Projects & AI at HighLevel gave me a firsthand view of what it takes to build and run platforms at scale.
Today, I bring that experience to the products I build and the people I teach through AI Unleashed, AIU Academy, the AI Unleashed Intensive, and the AI skills on ferpatel.ai.
“The best technology doesn’t replace people. It makes them capable of things they couldn’t do alone.”
I show up the same way every time: lead with generosity, build with precision, and never forget who it’s actually for.