Projects & Products

Things I've
shipped.

6 products. Thousands of daily users. Built inside one of the fastest-growing SaaS ecosystems in the world. Here's what's been built and what's still running.

Acquired by Extendly
Case Study

GHL Experts —
Built & Sold.

Founded GHL Experts with a simple premise: agencies needed real support inside the HighLevel ecosystem. Built it to 4,000+ agencies supported, reached profitability in under 2 years, and successfully exited via acquisition by Extendly.

Established the category playbook for HighLevel ecosystem services — a model that dozens of competitors have since tried to replicate.

4K+Agencies
<2yrTo Profitability
ExitAcquired
What was built Full-service support infrastructure for HighLevel agencies — onboarding, training, technical support, and community.
The outcome Successful acquisition by Extendly — one of the largest HighLevel ecosystem players.
The lesson You don't need to own a platform to build a category-defining business inside one.
All Projects

The full
portfolio.

01

AI Unleashed Intensive

The premier AI training event for agency operators and founders. Intensive, hands-on, and built for operators who want to implement AI — not just learn about it. Multi-city, small cohort, certification included.

Active · Training & Events
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02

SuperFunnels AI

AI-powered funnel building and optimization platform built natively for the HighLevel ecosystem. Used by thousands of operators to build, clone, and optimize funnels at scale. One of the most-used third-party tools inside HighLevel.

Active · SaaS Tool
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03

All Things GHL

The premier HighLevel community and resource hub for operators, agencies, and builders worldwide. Built on years of being in the trenches with the people who run these businesses — a community-first platform that compounds over time.

Active · Community & Media
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04

Super Auditor AI

AI-powered auditing tool for HighLevel agencies — instantly surface gaps, opportunities, and insights across client accounts so you can act fast and deliver more value.

Active · AI Tool
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05

Super Snapshot AI

Chrome extension that instantly documents any GoHighLevel account — exports a complete structured inventory of your GHL sub-account including workflows, funnels, pipelines, forms, AI agents, and 30+ asset types in seconds.

Active · Chrome Extension
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06

Calibre.ai

Intelligent calibration and analytics tools for marketing technology teams. Purpose-built for agencies that need data they can actually act on — not just dashboards full of vanity metrics.

Active · AI Tool
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07

Super Cloner

Rapid duplication and deployment tools for HighLevel snapshots and funnels. Built for speed — because in agency work, the ability to clone and deploy fast is a real competitive advantage.

Active · Productivity Tool
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08

Super Editor

Enhanced editing tools for the HighLevel platform. Built to solve the daily friction points that HighLevel operators run into — making editing faster, more intuitive, and less error-prone.

Active · Productivity Tool
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09

GHL Experts

Founded, scaled to 4,000+ agencies supported, and successfully exited via acquisition by Extendly. Established the category playbook for HighLevel ecosystem services and support. Built to profitability in under 2 years.

Acquired by Extendly · Exit
Acquired
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Building something
in the ecosystem?

Fer advises founders and companies building AI-driven products and infrastructure inside and around HighLevel. If you're building, let's talk.

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